Who Is Steve Hackney?
Over the past 25 years Steve has dedicated himself to helping people start, build and scale highly-successful businesses.
Steve now focusses much of his time and attention on CONVERSIONIZE, helping coaches, consultants, agency owners, professionals and entrepreneurs build their own six-figure CONVERSIONIZE Advisory business.
His company (Conversion Academy) support their CONVERSIONIZE Advisors, and their clients to help them deliver game changing results. He is also the author of three highly acclaimed books; The MACHINE', 'The FORMULA', and 'Business Mentoring Success'.
Sporting Career
Sporting Career
Steve was a celebrated rugby union professional, playing for Leicester Tigers, England (7's, 'A' and XV) and the world-famous Barbarians. He retired from the sport in 1999.
During this time and since he has worked with some of the world's finest sporting coaches and mentors, such as World Cup-winning coaches Sir Clive Woodward (England 2003) and Bob Dwyer (Australia 1991), England cricket coach Peter Moores and former GB Rowing performance director, Brendan Purcell.
Steve has uniquely combined his elite sporting background and experience with his business growth tactics and strategies to create a powerful approach to building successful businesses.
Steve's Rugby Highlights
Working Career
After graduating from Loughborough University (1990), Steve joined Canon's photocopier division as a salesman. In those days, rugby union was an amateur sport and players needed to support their passion with gainful employment! He loved sales, but not so much all the cold calling that went with it.
As a result, he was ranked about last in the UK in terms of sales performance! But within a 6-month period, he turned his fortunes around to become Canon UK's #1 salesman.
The catalyst?
Steve read his first marketing book, 'How To Write Sales Letters That Sell', written by direct marketing legend Drayton Bird.
He quickly replaced cold calling with powerful lead generation and sales letters, which became his own personal ‘sales team’. This was the first time Steve realised the power of marketing and in particular direct response marketing.
He then became responsible for the marketing of Leicester Tigers, raising £2.3million to build what was then known as the 'Alliance & Leicester Stand’ (now the Mattioli Woods plc stand).
Then, as the professional era started in 1995, Steve dedicated himself to being a professional athlete, whilst at the same time starting his first consulting company (Hackney Marketing Consultants) with the objective to gradually build the business so when he retired from rugby, he could seamlessly transition into being a full-time entrepreneur.
That day arrived in 1999 by which time Steve had created his first end-to-end business growth system; 'The POWER Marketing System' which was his first step-by-step system aimed at helping service-based businesses. It sold in 46 different countries leading Steve to work with consulting clients as well as hundreds of accounting firms all over the world.
Soon after, Steve created 'The FORMULA', the complete system for growing any small- and medium-sized business.
Then, in 2004, Steve met Peter Finlay (Steve's long-standing business partner) and together using 'The FORMULA' they started, built and sold Europe's largest franchise consultancy followed quickly by the creation of what was then the world's largest mentoring and consulting group for accountants, with over 1,500 members.
More recently, Steve's time is spent supporting their CONVERSIONIZE Advisors who are helping thousands of businesses all over the world to transform their sales with zero extra spend on their sales and marketing.
Family Life
Steve is a family man and married his childhood sweetheart, Helen, who he met at school. They have 3 children and live in Leicestershire, UK.
CONVERSION ACADEMY
BUSINESSES
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ADVISORS
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Steve's Books...
The MACHINE
How To Quickly Grow And Scale Any Established Service Business
There are a number of little-known but highly effective tactics and strategies which are proven to grow established service businesses.
From over 2 decades of working with thousands of service-based businesses, Steve guides you through the step-by-step 'machine' which will help you sell more services and build a business you can grow, scale and sell.
The FORMULA
The Proven And Unbreakable System To Quickly Grow Your Business
Steve takes you through his proven step-by-step 5-stage FORMULA for growing any small- and medium-sized business. Over 100,000 businesses are using the system and many are generating record-breaking sales and profits, even in these challenging times.
Business Mentoring Success
How To Build A World-Class Mentoring Business
Steve reveals what it really takes to start, build and scale a highly successful online mentoring business. Using all the proven tactics and strategies he's discovered from both sport and in business, Steve takes you through the 5 phases that you'll need to turn your expertise into a world-class online mentoring business.
STEVE HACKNEY.com
Who Is Steve Hackney?
Over the past 25+ years Steve has dedicated himself to helping people start, build and scale highly successful businesses. He is also the author of three best-selling books, 'The FORMULA', 'The MACHINE' and 'Business Mentoring Success'.